Change your state. Change your life.
Most apps shout in every color. STATE earns attention with one.
Green is the only brand hue. It means interactive, positive, progress — and nothing else. Because it is rare, it pops.
The system is designed for near-black. Light mode is a verified second skin — never the starting point.
Most of the screen is neutral. No emoji, no decoration — clean cards, real objects, heavy numbers.
The wordmark & the E
bar width to height
gap is ~0.78 of bar height
square corners, no radius
Three stacked lime bars — the same three strokes that form the E in the wordmark. Use the mark solo for the app icon, avatars, and favicons.
120px wide on screen20mm in print
One mark. Every size.
Opaque, no alpha. The icon ships on a near-black field — never transparent — so it reads correctly in notifications, Settings, and on the Home Screen.
Built on near-black & one lime
Click any swatch to copy its hex. Each token carries a light and a dark value.
SF Pro, set bold
The system typeface. Display and numbers run semibold-to-bold; large stats use tabular figures for rock-steady alignment.
700 · -2.5%
700
700 · tnum
700
450
700 · caps
caps · lime
Components, the way they ship
Nine coaches, one personality
Every coach is a photoreal avatar, cut out and lit on near-black — never a colored backdrop. One lime accent ties the whole roster together.
The system, shipping
Real product screens — proof the brand survives contact with the app. Dark by default, light when the moment calls for it.
Three bars, line icons, real objects
SF Symbols weight — 2px stroke, rounded caps and joins. Lime when active, gray when idle.
Never emoji — anywhere. Replace with SF Symbols or the 3D object illustrations. The flame becomes the lime mark.
Change your state.
Change your life.
- ✓Direct & calm — a coach, not a cheerleader.
- ✓Plain words. "Prioritize recovery today."
- ✓Confident about progress, honest about effort.
- ✕Use emoji — in UI, copy, or notifications.
- ✕Hype, shame, or shout in many colors.
- ✕Bury the action under decoration.
The mark moves with people.
Apparel should feel earned, not promotional. Keep the base black, the mark small, and the lime visible only where it gives the piece a pulse.
Download the media kit
Logo, brandmark, app icon, ready-to-post social formats, and product screenshots — correctly sized and named for press, partners, and posts.
